Lexus Szeged marketing strategy Developed a marketing strategy study for the second ever official Lexus dealership in Hungary, launched in Summer 2017. Continue reading “Lexus Szeged marketing strategy”…
B3R – Porsche Hungaria sponsorship proposal Developing a sponsorship kit and proposal for B3R before their meeting with Porsche Hungaria. Continue reading “B3R – Porsche Hungaria sponsorship proposal”…
Mercedes-Benz theater product placement Placing avantgarde Mercedes-Benz models in the re-release of an iconic Hungarian rock opera. Continue reading “Mercedes-Benz theater product placement”…
Dension WTCC rebranding Complete rebranding of Dension’s FIA WTCC sponsorship campaign including advice to switch for a BMW touring car. Continue reading “Dension WTCC rebranding”…
Norbert Michelisz Advising FIA WTCC race driver Norbert Michelisz between 2007 and 2011 on various management issues. Continue reading “Norbert Michelisz”…