Zengő Dension Team BMW 320 TC

Norbert Michelisz

Advising FIA WTCC race driver Norbert Michelisz between 2007 and 2011 on various management issues.


During his second full season in the Hungarian National Circuit Racing Championship, Norbert Michelisz invited me to develop a sponsorship proposal for his 2008 season. A few years later, I also worked as Norbert’s advisor in terms of management issues such as sponsorships, cooperation opportunities with partners, media work and commercial rights.


In the early stage of his career, Norbert needed sponsorship proposals to support Zengő Motorsport’s efforts in terms of securing funds to continue his career. Later, as a driver of Zengő Dension Team in the FIA WTCC, he had to deal with various commercial obligations and pressures, increased media exposure and manage his own interests besides serving his stakeholders.


Following careful examination of industry best practices, I put together a proposal for Norbert that he immediately accepted. This founded a great working relationship that lasted for several years and extended into the FIA World Touring Car Championship thanks to Dension Audio Systems. During those years, I advised Norbert directly on matters that influenced his career, built relationships and commercial opportunities for him in Hungary and abroad, contributed to the media work surrounding him, took care of general marketing tasks and worked on preserving his public image.


Norbert emerged to become one of the most popular and appreciated sports personalities in Hungary, concluded several personal sponsorships and attracted a new title sponsor after Dension.


Commissioner: Norbert Michelisz, Dension Audio Systems
Client: Norbert Michelisz
Supporting agencies: LGF Studio, BMW Group Hungary