B3R – Porsche Hungaria sponsorship proposal

Developing a sponsorship kit and proposal for B3R before their meeting with Porsche Hungaria.

Situation

The management of B3R explored various business scenarios for the 2017 TCR International Series. One of these was the use of brand new Audi RS 3 LMS race cars. The company approached Porsche Hungaria, the wholesale distributor of Audi passenger cars in Hungary about a potential cooperation.

Task

Representatives of B3R were looking for a sponsorship proposal that would introduce the company to Porsche Hungaria and explain the benefits of a collaboration. They also needed briefing before and after the crucial business meetings.

Action

Thorough discussions begun to learn about the company’s objectives and approach before the actual planning. We took the logistics and other, industry-specific considerations into account while we defined the offer. This included suggestions for joint brand and product marketing initiatives, corporate hospitality, VIP experiences and other exclusive services.

Result

Positive feedback from the commissioner and Porsche Hungaria as well, praising the detailed planning and the overall concept.