Tyre manufacturer PR concept

PR planning with workload and cost estimations for a potential collaboration with a major tyre manufacturer.

Situation

Smarter Media entered into negotiations about a potential collaboration with a major tyre brand and the agency was seeking support to develop a PR concept for this project.

Task

The agency needed a complete proposal for PR activities according to the brief and background information with workload and budget estimations.

Action

The project begun with detailed media monitoring to identify the strengths and weaknesses of the client, their competitors and the share of voice. Based on the findings and the priorities set out in the brief, I planned activities that would support the increase of brand awareness, product communications and CSR activities.

Result

The commissioner gave positive feedback on the concept and used it without any notable modifications.

Background

Commissioner: Smarter Media
Client: Confidential
Supporting agency: Hír-Adás