Lexus Szeged marketing strategy Developed a marketing strategy study for the second ever official Lexus dealership in Hungary, launched in Summer 2017. Continue reading “Lexus Szeged marketing strategy”…
B3R – Porsche Hungaria sponsorship proposal Developing a sponsorship kit and proposal for B3R before their meeting with Porsche Hungaria. Continue reading “B3R – Porsche Hungaria sponsorship proposal”…
Infiniti market study A study of the Hungarian automotive market with focus on communication of marketing potential for Infiniti. Continue reading “Infiniti market study”…
Mercedes-Benz 120 yrs of motorsport Celebrating Mercedes-Benz’s 120 years of motorsport history and promoting Mercedes-AMG in Hungary. Continue reading “Mercedes-Benz 120 yrs of motorsport”…
Mercedes-Benz Intelligent Drive campaign Communicating the benefits of driving assistance systems by involving an expert of human physiology. Continue reading “Mercedes-Benz Intelligent Drive campaign”…
Mercedes-Benz theater product placement Placing avantgarde Mercedes-Benz models in the re-release of an iconic Hungarian rock opera. Continue reading “Mercedes-Benz theater product placement”…