Lexus Szeged marketing strategy
Developed a marketing strategy study for the second ever official Lexus dealership in Hungary, launched in Summer 2017.
Project Tag: retail
Infiniti market study
A study of the Hungarian automotive market with focus on communication of marketing potential for Infiniti.
Mercedes-Benz Intelligent Drive campaign
Communicating the benefits of driving assistance systems by involving an expert of human physiology.
Mercedes-Benz marketing fleet management
Reorganizing the marketing and press fleet and optimizing the management of the units with the aim of saving costs.