Lamborghini Super Trofeo guest appearance

Situation

Norbert Michelisz’s career started to gain momentum during the summer races in his maiden season in the FIA World Touring Car Championship. The Hungarian race driver’s popularity started to rise in his home country but that year his schedule originally did not include the Hungaroring.

Task

A representative of the Lamborghini Super Trofeo organization approached us with an opportunity to enter Norbert into the Hungarian round of the fastest single brand championship of the world. He quickly became interested in the proposal and both his title sponsor Dension Audio Systems and his race team, Zengő Dension Team allowed him to make a guest appearance in the series. My task was to support Norbert in terms of organization and media appearances to make the most out of his one-off appearance in the prestigious and fast series in front of his home crowd.

Action

Negotiations got underway a few weeks before the race weekend took place and quickly progressed. We handled the event with the usual processes that we utilized in the FIA WTCC in terms of preparations, public relations and media work with the aim of raising Norbert’s, his sponsors’ and the series’ profile while maximizing his opportunity to succeed on the race track.

Result

Important networking opportunities with international PR and marketing professionals and media representatives. A platform to connect with local fans and keep the driver sharp during a long summer break in the FIA WTCC.

Background

Commissioner: Dension Audio Systems
Client: Norbert Michelisz
Supporting agencies: Lamborghini Super Trofeo, RSM