Mercedes-Benz Hungaria LLC, a wholly owned subsidiary of Daimler AG has engaged to support handball in Hungary, a socially acclaimed and successful sport in the country. Within the framework of the cooperation with the Hungarian Handball Federation, the local representative of the Brand with a Star is going to provide the use of B-Class passenger cars manufactured in Hungary for the Federation and the players. This way, Mercedes-Benz Hungaria LLC to become the Gold level sponsor of the Hungarian Handball Federation.
The Hungarian Men National Handball Team is going to take part in the World Championship beginning on the 11th of January 2013 with the support of Mercedes-Benz and the Bronze-medalist players of the Women National Team are also going to wear the Star on their jerseys in the coming years.
“It is highly important for Mercedes-Benz to support Hungary’s improvement and to help the uprising of new generation talent as a part of this. Handball is one of the most respected sport in Hungary. The National Teams are formed by world-class players and we are proud to contribute to their work with our mobility solutions. We hope that the comfortable and safe transportation will also add to the upcoming Hungarian successes, said Ingo Fröhlich, Managing Director of Mercedes-Benz Hungaria LLC.
“We are proud that such a prestigious company that stands for quality and elegance have decided to support Hungarian handball, emphasized Iván Vetési, Chairman of the Hungarian Handball Federation. He added: We will try to live up to these two keywords on the court. When our National Teams shows quality and elegant performance, being successful can’t be questionable.”
The Mercedes-Benz brand and the notion of excellence have intertwined with each other. The vehicles manufactured by the Brand with a Star are leading on the fields of engineering innovation, safety and environmental developments, design and assembly quality. To honor the spirit of excellence, Daimler is supporting various forms of sport, cultural, scientific and social projects.
Production started last year in Mercedes-Benz’s Kecskemét plant, where tens of thousands World Class Mercedes-Benz B-Class passenger cars had been manufactured by the end of 2012. The first 50 locally assembled units received serial numbers and special stitching with national colors on the steering wheels. One of these special cars is going to be used by the Hungarian Handball Federation.
The support provided for Hungarian handball is another pillar in Mercedes-Benz’s local commitments. Beside other engagements, the company has backed the International Children Safety Service, the Early Intervention Center Budapest and also launched Daimler’s Mobile Kids road safety initiative for children in 2012. The company has supported the Prima Primissima Award in cooperation with the Pappas Group and has also cooperated with Moholy-Nagy University of Arts & Design for several years.