Press Office
Companies, events or projects that attract significant interest from the media need to operate a press office that handles proactive and reactive communications, issue and crisis management, accreditations, media monitoring and other relevant tasks. A key part of this is to provide online resources, press materials, multimedia content and personal support to the media representatives.
In this era of strong competition among media representatives, it is crucial to have automated online resources that journalists can easily use and to support proactive communication with audio and visual content. It is also essential to maintain personal relationships with key influencers in order to stay in the loop and be up to date on what they seek and how to help them generating coverage.