BMW Group Hungary hosted the Regional Press Test Drive of the brand new BMW 6 Series Gran Coupe. As a side program, guests enjoyed Lake Balaton on board of a legendary sail and they learned about BMW’s involvement in sports at an event location. We needed to create presentation material in order to avoid the need to install heavy equipment in the port where we hosted the participants and we decided to generate content specifically for iPads to put emphasis on BMW’s approach to technology and sports. Guests enjoyed the digital presentation in a beautiful environment instead of a conventional briefing room.
Education content about BMW’s sports sponsorships for the Regional Press Test Drive of the 6 Series Gran Coupe.