Proex Motorsport content management

Created web and print content for former Hungarian touring car champion racing team Proex Motorsport.

Situation

Former simulator racer Norbert Kiss earned an opportunity to compete in the real Hungarian Renault Clio Cup during the 2006 season. The driver needed support in terms of handing media requests and Proex Motorsport invited me to manage the team’s official publications.

Task

The team aimed to have regular news on their new website, contact with external media representatives and needed a supplier to deliver contents to print and online media.

proexmotorsport.hu - Source: Wayback Machine — proexmotorsport.hu – Source: Wayback Machine

Action

We established a brand new website at the beginning of 2006 that we updated on a daily basis during the season with race reports, professional photography, background stories, interviews, infographics, general and eSport news. Upon request, we also created contents for other publishers, like thematic magazines and news portals. We also launched a forum that attracted fans and enquiries about the team.

Result

Increased exposure for the driver and the race team thanks to the new website and the regular updates in English and Hungarian. Regular appearances in the print and online media, multimedia support at events and races. Live updates from the race locations with the pioneering use of mobile internet connection.