Mercedes-Benz Hungary Instagram

Mercedes-Benz Hungary Instagram profile

Mercedes-Benz was the first wholesale distributor of premium vehicles in Hungary that launched a profile on Instagram.

At the beginning of 2014, we realized that Mercedes-Benz Hungary organize so many events and public appearances for the brand and its products that it was not possible to send a professional photographer everywhere. We also thought that there is a way to make the large number of older, youngtimer and oldtimer vehicles cool in the digital scene.

Therefore, we decided to launch a profile on Instagram where we posted user generated contents from company employees at the beginning before moving to professional photography. This project was another great way to move the PR and online marketing activities closer to each other and look for synergies between public relations and social media.